Content strategy: the basics in 10 steps

Ever wonder how you could share your content with a broader audience? Is your content appealing enough to be shared in the first place? And finally, what if your content is "share able", how to start? Here is the 10 step framework for social content by Mark Fidelman...

 

How can you use your audience in your marketing plan? #crowdsourcing

Ever wonder how you can use your target audience in your marketing campaigns? This is called crowd sourcing. The article on Brandchannel.com gives some very good key take aways:

 

B2B : Businesses and social media: tips & trends

Social media in a B2B environment is often summarized into these words:"no use for". Well, I think that summary isn't correct, as I see a huge benefit for businesses to connect to their suppliers & clients by using social media

 

 

 

How to avoid a media crisis through social media

When talking about social media, companies will always come up with the single hot question,  what if... our company is getting very bad reviews on twitter or in blogs? Well, the basics are explained in this presentation

Free e-report: The visual language of Brand

"David Ansett, the founder of Truly Deeply, a creative branding agency based in Melbourne, Australia, shares his comprehensive look at trends in brand identity, logos, packaging, advertising, retail, online and more in this comprehensive 176-page report. Topics include brand visual language relating to color, as well as the 10 most critical questions you should be asking yourself about your brand’s visual language."

How to set-up a good Facebook page (free e-book)

Yesterday, a very interesting webinar was organised by Hubspot, explaining how to set-up a good Facebook fan page. When clicking on read more, you see the video and download an eBook regarding the topic.

Social media: infographics à gogo

Great presentation by Timme, regrouping the best infographics regarding social media. You will be able to find: marketing donut, Facebook vs Twitter, the blogosphere, map of social media worldwide, 10 levels of intimacy in today's communication, strategic approach for using twitter, the conversation prism, age distribution graphics, time line of social media and the social media effect, Twitterverse and much more.

Cannes Lions 2010: the slides....

Recently the Cannes Lions 2010 was organised. This feast of creative agencies is each time a good pool of getting nifty ideas. So share it, copy it and use it!

Increasing Social Media ROI Using Gladwell’s Tipping Point Framework - Presentation

"Inspired by some of the brightest thought-leaders in social media, this deck explores how to increase social media ROI using Gladwell’s tipping point framework: the right people, a sticky idea, the right context. It is designed for on-line viewing without having to be presented in person. Enjoy!" Thanks to Colleen Carrington

Mobile strategy: Do's and don'ts

Mobile internet adoption outpaced desktop internet adoption... already! The mobile revolution started in fact years ago and still we are waiting for the revolution...

did you know that Google programmers are first programming their apps on mobile phones...

Great presentation about some best practises when implementing a mobile strategy. It was given at the Online Marketing Summit at Portland. Some interesting key - take aways: