Hans Smellinckx, multi-channel marketing expert

5 posts categorized "Blog"

March 23, 2011

Olivier Blanchard about social media and its ROI #fusionmex [BLOG]

Fusionmarketing The Fusion Marketing Experince takes place in Brussels, here are the key take-aways from Olivier Blanchard’s talks:


Social media is a lot about talking or selling. It should go beyond marketing! Keep in mind that it isn’t free or cheap.

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January 02, 2011

2011 trends for digital marketing, social media, mobile marketing and the internet

Small companies & social media


Small companies will start finding the way to social media. Social networks allow small companies to connect on a very cost effective way to their target audience. As their organisations are most of the time build upon trust, the match with websites like Facebook or Linkedin is far more tighter than large companies.

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December 16, 2009

Why monitoring your social presence ?

SMM_bg In an article by Jim Tobin, he explained what the cornerstones are of monitoring social media. His split up of the reason why a brand should at least be monitoring their social media presence is very real and easy to understand. When clicking on read more, you will get a summary of it

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January 02, 2009

Should I implement a blog?

For the most pessimistic out there I have a liberating news: No you shouldn't! But only if you don't want to change the way your internal processes run. Only when you think that people will change and that you don't have to change. Only when your product or service is so special that whatever you do, people will still buy it and that they can't find an alternative (an alternative is also a product more expensive! )

If you are not in the above mentioned group, it's a certain... yes! 

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January 01, 2009

Brands and youngsters

What is your brand doing for the younger and new generations coming? Nothing...than read this article and start shivering!

The next generations are not like the X, Y,... generation, they are completely different. First of all they are born with a mobile phone in their little behind. They got their first mobile on the age of 6 or 8 years old. Quite different with the generation X or Y, whose first mobile was on their 18th birthday or later (because it was expensive).

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