Location Based services: a walhalla or is it Gowalla?
After the launch of Facebook Places, more and more people are getting convinced that location based services are the next best thing and could turn your mobile phone/device in a useful tool, not just for communication. Find out more about what location based services can offer to consumers...
Vinicius Vacanti, co-founder of Yipit, formulated it perfectly what the advantages are in a few very clear steps:
1. Daily Deals are a reward to your audience, *not* an advertisement.
Creating a daily deal for your audience isn’t just a monetization strategy, it truly is an awesome service you’re doing on their behalf. It’s imperative that you position it this way to your audience and think of it this way internally.
2. How to introduce the Daily Deal to Your Audience: Provide substantial data about your community: how many people; top purchase choices; negotiated discount; time-sensitive offer.
3. Use Your Authority: Make it clear to your community why ‘this is a good deal,’ and vet your offerings via your team and your users’ choices.
4. Give Your Audience a Sense of Exclusivity
5. Daily Deals Can Be More than Revenue: Promote longer-term relationships through additional discounts to frequent users, offer deal-sharing, encourage/incent visitors to create accounts.
6. Partnering is Tricky:This offers good and bad options. Bad includes: embedding services like Groupon and co-branded daily deal services. Good includes: white-labeled daily deal services with hosted technology solutions and sell-in capability; or figure out the technology and sales yourself; acquire an existing daily deal site – there are 120-plus to choose from.
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