Hans Smellinckx, multi-channel marketing expert

« May 2010 | Main | July 2010 »

14 posts from June 2010

June 30, 2010

How to set-up a good Facebook page (free e-book)

Hibspot Yesterday, a very interesting webinar was organised by Hubspot, explaining how to set-up a good Facebook fan page. When clicking on read more, you see the video and download an eBook regarding the topic.

Continue reading "How to set-up a good Facebook page (free e-book)" »

June 29, 2010

Social marketing meetup Antwerp 2010: be there! #smdaybe

Smdbe 




On June 30th, Antwerp welcomes you for the first Social Marketing Meetup, organized in association with over 500 meetups worldwide at the occasion of Mashable’s Social Media Day. The venue is Hangar 26, one of the best known locations in Antwerp.


The event starts at 7.00 PM and focuses on networking, celebration, interactivity and fun.

Dress code: casual / Parking: Hangar 28

The Antwerp Social Marketing Meetup supports World Without Torture.

We thank main sponsors Netlog, Selligent and Telenet, sponsors Karel de Grote-Hogeschool, LBi Belgium, Social Marketing Forum, Lead’fabric, Equaero, Talking Heads, These Days, Xeta, media partners DutchCowboys and Apen.be and YOU for making this possible!

Book tickets here: http://www.amiando.com/smday.html

+ 250 people are coming, still some tickets left!

Social media: infographics à gogo

Infographics_generalGreat presentation by Timme, regrouping the best infographics regarding social media. You will be able to find: marketing donut, Facebook vs Twitter, the blogosphere, map of social media worldwide, 10 levels of intimacy in today's communication, strategic approach for using twitter, the conversation prism, age distribution graphics, time line of social media and the social media effect, Twitterverse and much more.

Continue reading "Social media: infographics à gogo" »

June 28, 2010

Cannes Lions 2010: the slides....

Canneslions2010 Recently the Cannes Lions 2010 was organised. This feast of creative agencies is each time a good pool of getting nifty ideas. So share it, copy it and use it!


Continue reading "Cannes Lions 2010: the slides.... " »

June 22, 2010

Increasing Social Media ROI Using Gladwell’s Tipping Point Framework - Presentation

SocialROI "Inspired by some of the brightest thought-leaders in social media, this deck explores how to increase social media ROI using Gladwell’s tipping point framework: the right people, a sticky idea, the right context. It is designed for on-line viewing without having to be presented in person. Enjoy!" Thanks to Colleen Carrington

Continue reading "Increasing Social Media ROI Using Gladwell’s Tipping Point Framework - Presentation " »

June 20, 2010

The Data Digest: What Makes Leisure Travelers Feel Valued?

Reineke-Reitsma.gif Interesting article that I found from Forrester's Reineke Reitsma. The best quote of the post:

"As Henry says, travel sellers must remember that they don't own the traveler; they earn the opportunity to serve the traveler from one purchase to the next. Fail and the traveler will consider your competitor — and price will likely provide the motivation to switch."


full article here

Flashmob T-Mobile: Belgian companies... can we get more of this please?

Mobile strategy: Do's and don'ts

Mobilestrategy Mobile internet adoption outpaced desktop internet adoption... already! The mobile revolution started in fact years ago and still we are waiting for the revolution...

did you know that Google programmers are first programming their apps on mobile phones...

Great presentation about some best practises when implementing a mobile strategy. It was given at the Online Marketing Summit at Portland. Some interesting key - take aways:

Continue reading "Mobile strategy: Do's and don'ts " »

June 11, 2010

The tourist lane: good example of guerilla marketing

iPad infographic : iPad statistics

Ipadbythenumbers Not yet fully available in Europe, but already sold millions in teh US, click on the image on the left to get the Infrographic.

With thanks to Mashable!