Digital commerce 3.0: the challenges of selling products in a digitized world anno 2010
Selling products and services in a digital world is at a cross-road, most e-tailor teams have been created in the period 2000-2005 and it looks like they got stuck in their own vortex. Signs like we received last week that 91% of all american e-commerce managers is going to invest in 2010 in social commerce (source: eMarketer.com). But are they not forgetting something? Are they doing such a good job? Let's look at it more in detail...