Hans Smellinckx, multi-channel marketing expert

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11 posts from March 2010

March 30, 2010

Behaviour targeting doubles your conversion!

image from www.emarketer.com Finally some official results from behaviour targeting. You could get statistics from individual players like a Tacoda, Netmining, Wunderloop etc. But not in the scale we have now. First results show that your conversion is doubling in effectiveness due to behaviour ad targeting. Sounds logic for some people...

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March 23, 2010

Marketing Day: Goodvertising and the art of giving back - Contagious Magazine (#md2010)

image from www.contagiousmagazine.com Jessica Greenwoud from Contagious Magazine about how companies and brand can turn into trusted brands. From a teacher and music producer, she landed at Contagious Magazine. The consulting Contagious is doing is becoming as important as the magazine itself. Let's talk about ethics and trust... like the slogan of contagious, let's give you marketers a final warning sign.


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Marketing Day: Electrabel and Together less CO2 (#md2010)

image from cmp.roularta.beElectrabel, the belgian market leader for supplying energy to Belgian homes (more than 4 million clients out of the 5 million households) is looking at how they can improve their brand image as traditionally... nobody believes and trusts them (most of the time because of their own big ego and years of charging way too much).



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Marketing Day: Steven Van Belleghem & the conversation manager (#md2010)

image from www.theconversationmanager.com Steven Van Belleghem,writer of the book "the conversation manager", will speak about how trust is important for brands and how they can "manage" the conversation. Your consumers want it and don't think they don't want to communicate. Welcome to the chief conversation officer...



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Marketing Day 2010: Patrick Collister talking about Trust (#md2010)

image from 2010.marketingday.be Brussels - The WDM Marketing Day is kicking off today with its first keynote speaker, Patrick Collister. He is talking about trust and brands, or how brands have lost the trust of the consumers.




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March 15, 2010

Video: Social media revolution

What happens in Vegas, stays on... are you ready?


March 09, 2010

Virtual goods: big business like FarmVille

ZyngaWhen speaking about Virtual goods, we immediately think about FarmVille on Facebook. But some others exist as well. If you ask your family if somebody can make money with virtual goods, than chances are that they would declare you nuts and would say "no". Well, think again, as this multi-million industry is here to stay...

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March 04, 2010

Augmented reality in e-commerce: real-time virtual trying out of clothes

HMcase e-commerce of the future (or today for some)... the H&M case

Hediye Evsan shares a presentation regrading an H&M case (the retail brand that uses regularly Madonna or famous designers to promote the brand) . The presentation goes beyond what H&M is doing and gives first some best practises for existing platforms, but also a view on what is coming:

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Social media for a ski resort

Found this presentation on the blog of Woodhouse (www.woodhouseblog.com) and shows the advantages of social media, even for the winter sports world and as a winter sports lover, I couldn't pass by it ;-)

E-mail marketing tools: the cheaper, the better?

Software_shortlist A new independent report from Software Shortlist, performed on 19 leading (US focused) tools suggest we should go for the cheapest tools, as the more expensive ones don't immediately get higher scores. Of course, this only speaks about tools being able to send out emails, so if you want to just do e-mail marketing and nothing more, this could be an interesting report.

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