Finally some official results from behaviour targeting. You could get statistics from individual players like a Tacoda, Netmining, Wunderloop etc. But not in the scale we have now. First results show that your conversion is doubling in effectiveness due to behaviour ad targeting. Sounds logic for some people...
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Jessica Greenwoud from Contagious Magazine about how companies and brand can turn into trusted brands. From a teacher and music producer, she landed at Contagious Magazine. The consulting Contagious is doing is becoming as important as the magazine itself. Let's talk about ethics and trust... like the slogan of contagious, let's give you marketers a final warning sign.
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Electrabel, the belgian market leader for supplying energy to Belgian homes (more than 4 million clients out of the 5 million households) is looking at how they can improve their brand image as traditionally... nobody believes and trusts them (most of the time because of their own big ego and years of charging way too much).
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Steven Van Belleghem,writer of the book "the conversation manager", will speak about how trust is important for brands and how they can "manage" the conversation. Your consumers want it and don't think they don't want to communicate. Welcome to the chief conversation officer...
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Brussels - The WDM Marketing Day is kicking off today with its first keynote speaker, Patrick Collister. He is talking about trust and brands, or how brands have lost the trust of the consumers.
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When speaking about Virtual goods, we immediately think about FarmVille on Facebook. But some others exist as well. If you ask your family if somebody can make money with virtual goods, than chances are that they would declare you nuts and would say "no". Well, think again, as this multi-million industry is here to stay...
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e-commerce of the future (or today for some)... the H&M case
Hediye Evsan shares a presentation regrading an H&M case (the retail brand that uses regularly Madonna or famous designers to promote the brand) . The presentation goes beyond what H&M is doing and gives first some best practises for existing platforms, but also a view on what is coming:
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A new independent report from Software Shortlist, performed on 19 leading (US focused) tools suggest we should go for the cheapest tools, as the more expensive ones don't immediately get higher scores. Of course, this only speaks about tools being able to send out emails, so if you want to just do e-mail marketing and nothing more, this could be an interesting report.
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