Recently I spoke at IMME Utrecht and had the chance to participate in the presentation of David Crystal, Director of Research at Crystal Semantics. He spoke about how to use semantics in advertising. Or how David expressed it... 94% of all advertising is waste of money! But his speech, which was purely focused on in-context advertising, got me thinking about the possible use of semantics, here are some ideas...
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The last day of this Miami summit was all about social and permission marketing.
It hits me that the US (opt-out) market is “finally” is using the advantage of working in a 100% opt-in concept. That was exactly the link between social media and deliverability and the topics of today.
Social media are used to get the right contacts, expand the network, build relationships and get people subscribing for your opt-in list.
Or like Dela Quist so nicely said - When you buy an email list your thought is "rape & pillage" not "nurture". During his fascination presentation Dela was talking about how to set up permission marketing in a multi-channel world.
Continue reading "Day 3: Dela Quist and how to rape your e-mail marketing strategy" »
Impossible to do all the sessions in one day; since it was a duel track of B2B and B2C cases.
I mixed according to my personal interest. A small overview and key findings on some of the slots:
Must-Have triggered email marketing campaigns for every business
A very complete overview of every possible triggered email campaign you can set up.
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Keynote speaker Joseph Jaffe presented his new book and theory “Flip the funnel”.
Joseph is mostly known as being an expert in social media and is a famous speaker on that topic.
What is this new theory anyway?
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The kick-off of this Miami MarketringSherpa Email summit started with a pre-workshop hosted by MarketingExperiments. Keynote speaker was Dr. Flint McGlaughlin. I’ve met Flint 2 years ago and every single one of his courses are still an eye opener to me. The scientific approach on email marketing effectiveness is not only efficient; it also gives you a clear view and a reference method on each email marketing approach you are setting up.
Here are some key findings on this workshop:
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90% of European internet users go online weekly to search for information. More than 4 out of 10 consumers search for information on brands and products via comparison, expert and user review sites.
These are results of the MC DC report (Marketers & Consumers, Digital & Connected), conducted in 16 European countries.
Continue reading "European e-commerce research: the we-factor" »