Hans Smellinckx, multi-channel marketing expert

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7 posts from November 2009

November 28, 2009

Induce visual behaviour using Gestalt – the principle of symmetry

Behaviour_science_netway_onlinemarketingmanager
Gestalt theories are a tool behavioural experts can use to predict how a user’s visual system will respond in front of a screen.

Today, let’s discover the fifth of a total of seven principles and talk about the law of symmetry.

This is a super, great blogpost by Netway / Marc Van Rymenant, expert in behaviour science.

>> Read the full article

November 24, 2009

How to use Social Media in your marketing strategy?

How to use Social Media in your marketing strategy?.

Het Social Media Forum van 3 december in hotel Le Méridien belooft een top programma!

10 sprekers presenteren u nuttige tips en tricks, hands-on cases over hoe je de ideale social media campagne opzet, hoe je de resultaten ervan meet, en hoe social media je kan helpen beter te verkopen.

Clo Willaerts (Marketing Manager Sanoma Magazines) vertelt u hoe u geld kan verdienen met Social Media.

Andere Top sprekers die dag: Charles Crouch (Boston University), Bart De Waele (Talking Heads), Nico Henderijckx (Sony VAIO) Didier Ongena (Microsoft Advertising), Inge Wiame (Netlog), Tom Remans (LUON), Evan Van Lissum (The Parking Lot), Kim Leunen (S²Media) en Genevieve Tissot (BlueKiwi).

Aarzel niet langer, nog slechts 10 plaatsen beschikbaar!
Schrijf u in via: www.socialmediaforum.be

November 23, 2009

E-mail benchmarks 2009 Belgium (IAB Belgium) - Dutch version

Download the white paper here

November 22, 2009

Focus for new developments

Last year, emarketer.com conducted a survey about what the focus should be for interactive tools for 2009. This is still a reality....

Continue reading "Focus for new developments" »

The world’s most valuable brands. Who's engaged?

Social media engagement Hans Smellinckx

Is social media making a difference?

A recent study conducted from Wetpaint and altimeter is investigating the engagement factor of the world TOP 100 brands. How are brands like a Toyota, Starbucks, Coca-Cola or Dell doing on a social level and more important, what's the influence of the use of social on their bottom line, on their revenue!

Click on read more to get the full report and an executive summary

Continue reading "The world’s most valuable brands. Who's engaged?" »

Next generation Corporate websites (slideshare presentation)

Dutch presentation:

Start testing and stop blaming the messenger...

TesttubeOne of the most recent studies of EROI.com is showing that 4 out of 10 e-mail marketers is not even testing their emails. I can only imagine this share will be bigger when take any type of communication. But one of the biggest remarks I hear a lot of marketers is that online is not delivering in terms of return on investment. Well, how can you judge your results if you don't know if what you put out there is working, it's like blaming the messenger, but not the creator of the message... here are some tips and tricks...



Continue reading "Start testing and stop blaming the messenger..." »