Hans Smellinckx, multi-channel marketing expert

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5 posts from October 2009

October 27, 2009

e-commerce tips & tricks

Optimizing-ecommerce   In the "Optimizing the e-Commerce Experience" report, you will hear answers from business leaders across industries about meeting these questions head on:

(click on read more to see the questions that will be answered in the report)

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October 10, 2009

Social Business By Design 2.0

 

The prosumer or the dead of target groups?

6a00d8341bfa9853ef010536c20466970c-800wi Every traditional marketer is used to think in terms of target group of 25-35 or the elderly, youngsters etc. Well, reality check, that image is wrong and at least completely incomplete. It's just an easy excuse not to have to put that extra effort in of getting to know your real target audience. The world has changed as well, and the way we target consumers or even business people have changed, did you change as well?

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Interactive strategy does not stop with online!

E-commerceOne of the comments on my posts said that you can't have an offline branding/presence when speaking about an e-commerce platform. Well, true and wrong. You can perfectly have only an online presence and still be successful, like Bevolino in Belgium, or Look and Taste in the UK. But there is a bigger picture to take into account...


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October 08, 2009

Selligent Interactive: several job openings! Project managers, Campaigns Architects and Integrators...

We are urgently looking for the following new colleagues: (jobdescriptions in Dutch!):

Campagne Designers
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Job description: http://www.optizen.be/files/CampaignDesigner.pdf


Integration Specialists
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Job description: http://www.optizen.be/files/IntegrationSpecialist.pdf

Project Managers
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Job Description: http://www.optizen.be/files/Projectmanager.pdf

Open the jobdescription for the full explanation and contact details!