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Every traditional marketer is used to think in terms of target group of 25-35 or the elderly, youngsters etc. Well, reality check, that image is wrong and at least completely incomplete. It's just an easy excuse not to have to put that extra effort in of getting to know your real target audience. The world has changed as well, and the way we target consumers or even business people have changed, did you change as well?
Continue reading "The prosumer or the dead of target groups?" »
One of the comments on my posts said that you can't have an offline branding/presence when speaking about an e-commerce platform. Well, true and wrong. You can perfectly have only an online presence and still be successful, like Bevolino in Belgium, or Look and Taste in the UK. But there is a bigger picture to take into account...
Continue reading "Interactive strategy does not stop with online!" »
We are urgently looking for the following new colleagues: (jobdescriptions in Dutch!):
Campagne Designers
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Job description: http://www.optizen.be/files/CampaignDesigner.pdf
Integration Specialists
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Job description: http://www.optizen.be/files/IntegrationSpecialist.pdf
Project Managers
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Job Description: http://www.optizen.be/files/Projectmanager.pdf
Open the jobdescription for the full explanation and contact details!