Web X.0: The interactive world is a dialogue
The Digital world is evolving so rapidly that companies have difficulties to keep up. Where most brands already struggle to get a normal internet presence correct, others are already shouting web 3.0. Last week I read a comment about the extremely fast changing digital world by Dylan Boyd of Eroi.com and I couldn't agree more. He stated that the best marketers are not those that jump on every "next best thing", but those that are able to be successful on having the basics right and test out new things on small user groups. So how do you have to be 3.0?
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