Hans Smellinckx, multi-channel marketing expert

9 posts categorized "Web/Tech"

April 09, 2013

The phoenix is back… Microsoft

A personal view on the new tools from Microsoft.

Last month, Microsoft invited me at “the intimates”, a select group of people wanting to test out their new products. As a skeptic in the 90’s and early last decade, I was wondering if I could bring some positive news about the table and not just some more bashing. Well, Microsoft changed and how…

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March 02, 2010

Free e-report: The Razorfish 5 - 5 Technologies that will change your business

Razorfish_img Let's talk about technology for a minute. We as marketers we only have eye most of the time for the outer shelf, the fancy graphics and the reporting, so let's talk about what's inside the box, the technology that drives our social brands, our reporting, our dynamic profiling etc.

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February 11, 2010

Facebook in real life (video The Wall BBC)

How far do you realise you go on Facebook?

Look, laugh and how far do you go? ;-)

November 28, 2009

Induce visual behaviour using Gestalt – the principle of symmetry

Gestalt theories are a tool behavioural experts can use to predict how a user’s visual system will respond in front of a screen.

Today, let’s discover the fifth of a total of seven principles and talk about the law of symmetry.

This is a super, great blogpost by Netway / Marc Van Rymenant, expert in behaviour science.

>> Read the full article

January 24, 2009

Web 2.0 explained....

January 12, 2009

Help my e-commerce site is losing clients

Losing-money In a recent report by Guidance, 36% of all holiday shoppers encountered problems when shopping online. They stumbled upon bad working flows, checking out problems or even technical problems. From all those that had problems, 13% said that they would leave a site if it wasn't working fast enough. This leaves me to the question, what are we doing wrong?

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Eye tracking & behavioural sciences demistified

   Eye-tracking-385x434On the internet you can easily find click spotting examples and screen shots like the one besides here. Most of the time people claim as well that with a screen shot you have all the information you need to optimise your website/web page... guess again...

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January 09, 2009

2009, the year you say... get out Web 2.0!

Don't you get sometimes the feeling that you wake up and go to sleep with web 2.0. Public speakers use it in at least every 2 sentences and even your mother has a toaster that works on a web 2.0 way. After Viral marketing is web 2.0 the most used and also misused expression nowadays. I was therefore interested in the study of Anderson Analytics about the trends for 2009 among senior marketers. Nevertheless, the technology is fab, but we as internet freaks need to cooldown the buzz words and prove what it is about. So what are the CMO's of the largest organisations thinking of 2009...

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January 08, 2009

How fast are trends becoming mainstream

I stumbled upon a very interesting graphic on the site of Frankwatching. It explains quite well how fast a hype is transformed into a trend, into a tool that a mainstream audience is using (graph in read more!)

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