Hans Smellinckx, multi-channel marketing expert

72 posts categorized "Strategy"

February 01, 2013

Mobile is not a trend, it’s a reality and a sales driver

ThePowerofMobileIn a recent article from Verónica Maria Jarski on MarketingProfs, she summarized a study from Yesmail regarding Mobile shoppers and their habits. It’s an American study, but seen the evolution of mobile and the speed of adoption of smartphones, this is what’s coming to our daily landscape… and probably quicker than you’ll think.

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Your e-mail resolution for 2013

4957559159_0a5b915da1A new year, a new fresh start after a festive holiday period and time to have some good resolutions for the year. Why not having the following list  as your resolution list:

  • Being more open about what data I collect from consumers
  • Connecting all my data sources, so that consumers only have to register or fill in the blanks once
  • Delivering a state of the art digital experience based on what my client, the consumer wants
  • Using the analytical data that you collected after your e-mail campaigns

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August 05, 2012

Earning money with social media

DollarRecently a lot of discussions are around the question if social media and especially Facebook can be a source of revenue. Can you earn money with having a twitter account or a facebook page? And if it's possible, how can you as an individual or brand drive money to your bottom line.

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August 01, 2011

Future of Retail (report) - qr codes, digital instore experience and much more

This presentation talks about the furture of Retail, what initiatives exist and can be implemented by any retail store, small and big. Get some fresh ideas:

July 26, 2011

Aligning with the Consumer Decision Journey (download)

Clc In the ever changing world, the consumer and business man is connecting to brand in a different way. David Edelman is explaining this very clearly in this article.

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January 02, 2011

2011 trends for digital marketing, social media, mobile marketing and the internet

Small companies & social media

Small companies will start finding the way to social media. Social networks allow small companies to connect on a very cost effective way to their target audience. As their organisations are most of the time build upon trust, the match with websites like Facebook or Linkedin is far more tighter than large companies.

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November 12, 2010

Shopping Reinvented: Next Generation Apparel Retailing (#ecommerce #retail #etail)

Shopping Great presentation about the new shopper with some updates on brands reaching out to the consumers. It's all about engagement and the instore/online experience.Time to connect to your consumer!


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September 26, 2010

Mobile use: who is using apps and which type of apps? (#mobile #appsma )

Nielsen 59% of all smartphone users are downloading applications. On top, the mobile phone has become a commodity, everybody owns one and a large part of you, even more than 1. Time to give an overview of who is using applications, do you need to focus on iPhone & iPad only? The answer is clearly no, the market outside Apple is alive and kicking (and if you serve ads, you'd better NOT focus on iPhone users), time to give you some numbers...

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September 23, 2010

BLOG: The belgian/flemish challenge: promotion of innovation

A post coming from the heart of an innovator.

PC_lernouthausp_fred.jpg.275 Just saw a television episode about the decade of L&H or how a world leading company diminished in just months with the gold in their hands. Some would say a complicated story, but in fact, it's a proof of a very simple challenge... innovation and the lack of support, a belgian/flemish story.

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August 16, 2010

Programming for the mobile web (mobile app vs mobile website)

Bbc_mobile On a recent blog post I explained the importance between mobile apps and mobile websites. This presentation takes it a step further and explains on a technical level what the best way forward is. Enjoy!

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