Hans Smellinckx, multi-channel marketing expert

21 posts categorized "social media"

August 05, 2012

Earning money with social media

DollarRecently a lot of discussions are around the question if social media and especially Facebook can be a source of revenue. Can you earn money with having a twitter account or a facebook page? And if it's possible, how can you as an individual or brand drive money to your bottom line.

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March 23, 2011

Olivier Blanchard about social media and its ROI #fusionmex [BLOG]

Fusionmarketing The Fusion Marketing Experince takes place in Brussels, here are the key take-aways from Olivier Blanchard’s talks:


Social media is a lot about talking or selling. It should go beyond marketing! Keep in mind that it isn’t free or cheap.

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January 02, 2011

2011 trends for digital marketing, social media, mobile marketing and the internet

Small companies & social media


Small companies will start finding the way to social media. Social networks allow small companies to connect on a very cost effective way to their target audience. As their organisations are most of the time build upon trust, the match with websites like Facebook or Linkedin is far more tighter than large companies.

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November 23, 2010

Value of your facebook & twitter fans [infographic] (#socialmedia, #sm, #trends,#facebook)

Syncapse The most heard question you hear about social media talks about "why would we need to invest in it". Well, for those that aren't yet convinced, here is a study of Syncapse about the value of a facebook fan compared to non-fans. get convinced now...

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November 12, 2010

Shopping Reinvented: Next Generation Apparel Retailing (#ecommerce #retail #etail)

Shopping Great presentation about the new shopper with some updates on brands reaching out to the consumers. It's all about engagement and the instore/online experience.Time to connect to your consumer!

 

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September 25, 2010

Free e-report: NetProspex Social business report (#socialmedia #free #report)

Social_business_report A Twitter user name is becoming just as important as a phone number to reach and engage with customers and prospects. NetProspex released in September 2010 their Social Business report. Including: social industry index (which industry is scoring high on the social ranking), social index of jobs titles (which type of job is most social), company index and also for the US, which cities are the most social. Download the report by reading on...

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August 09, 2010

Content strategy: the basics in 10 steps

Content_strategy Ever wonder how you could share your content with a broader audience? Is your content appealing enough to be shared in the first place? And finally, what if your content is "share able", how to start? Here is the 10 step framework for social content by Mark Fidelman...

 

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August 03, 2010

B2B : Businesses and social media: tips & trends

B2b-social-media Social media in a B2B environment is often summarized into these words:"no use for". Well, I think that summary isn't correct, as I see a huge benefit for businesses to connect to their suppliers & clients by using social media

 

 

 

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July 21, 2010

How to avoid a media crisis through social media

Crisis_management When talking about social media, companies will always come up with the single hot question,  what if... our company is getting very bad reviews on twitter or in blogs? Well, the basics are explained in this presentation

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June 30, 2010

How to set-up a good Facebook page (free e-book)

Hibspot Yesterday, a very interesting webinar was organised by Hubspot, explaining how to set-up a good Facebook fan page. When clicking on read more, you see the video and download an eBook regarding the topic.

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