Hans Smellinckx, multi-channel marketing expert

July 26, 2011

Aligning with the Consumer Decision Journey (download)

Clc In the ever changing world, the consumer and business man is connecting to brand in a different way. David Edelman is explaining this very clearly in this article.

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March 23, 2011

Olivier Blanchard about social media and its ROI #fusionmex [BLOG]

Fusionmarketing The Fusion Marketing Experince takes place in Brussels, here are the key take-aways from Olivier Blanchard’s talks:


Social media is a lot about talking or selling. It should go beyond marketing! Keep in mind that it isn’t free or cheap.

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February 03, 2011

Win fantastic prizes with the new Nokia C7 #mobile

Win plenty of amazing prizes thanks to the "indulgence" platform of the new Nokia C7. Ski holidays, a stay at the W design hotel at Barcelona and much more. Take your chance and win a treat for Valentine!

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January 02, 2011

2011 trends for digital marketing, social media, mobile marketing and the internet

Small companies & social media


Small companies will start finding the way to social media. Social networks allow small companies to connect on a very cost effective way to their target audience. As their organisations are most of the time build upon trust, the match with websites like Facebook or Linkedin is far more tighter than large companies.

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November 23, 2010

Value of your facebook & twitter fans [infographic] (#socialmedia, #sm, #trends,#facebook)

Syncapse The most heard question you hear about social media talks about "why would we need to invest in it". Well, for those that aren't yet convinced, here is a study of Syncapse about the value of a facebook fan compared to non-fans. get convinced now...

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November 22, 2010

Travel industry... trends for the future (#travel, #reizen, #travel2010)

4482238310_948906128e Recently I gave a presentation at the Erasmus Hogeschool Brussels regarding the travel industry and what the future looks like for the travel & leisure brands.

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November 12, 2010

Shopping Reinvented: Next Generation Apparel Retailing (#ecommerce #retail #etail)

Shopping Great presentation about the new shopper with some updates on brands reaching out to the consumers. It's all about engagement and the instore/online experience.Time to connect to your consumer!

 

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October 31, 2010

E-mail marketing: Belgian benchmarks 2010 (free report)

Benchmarks For the second year in row, IAB Belgium organised the e-mail benchmarks. During Digital Marketing First the benchmarks were presented and here is the presentation (to get the full version, please follow instructions below):

 

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September 26, 2010

Mobile use: who is using apps and which type of apps? (#mobile #appsma )

Nielsen 59% of all smartphone users are downloading applications. On top, the mobile phone has become a commodity, everybody owns one and a large part of you, even more than 1. Time to give an overview of who is using applications, do you need to focus on iPhone & iPad only? The answer is clearly no, the market outside Apple is alive and kicking (and if you serve ads, you'd better NOT focus on iPhone users), time to give you some numbers...

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September 25, 2010

Free e-report: NetProspex Social business report (#socialmedia #free #report)

Social_business_report A Twitter user name is becoming just as important as a phone number to reach and engage with customers and prospects. NetProspex released in September 2010 their Social Business report. Including: social industry index (which industry is scoring high on the social ranking), social index of jobs titles (which type of job is most social), company index and also for the US, which cities are the most social. Download the report by reading on...

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