Location Based services: a walhalla or is it Gowalla?

After the launch of Facebook Places, more and more people are getting convinced that location based services are the next best thing and could turn your mobile phone/device in a useful tool, not just for communication. Find out more about what location based services can offer to consumers...

Programming for the mobile web (mobile app vs mobile website)

On a recent blog post I explained the importance between mobile apps and mobile websites. This presentation takes it a step further and explains on a technical level what the best way forward is. Enjoy!

Content strategy: the basics in 10 steps

Ever wonder how you could share your content with a broader audience? Is your content appealing enough to be shared in the first place? And finally, what if your content is "share able", how to start? Here is the 10 step framework for social content by Mark Fidelman...

 

How can you use your audience in your marketing plan? #crowdsourcing

Ever wonder how you can use your target audience in your marketing campaigns? This is called crowd sourcing. The article on Brandchannel.com gives some very good key take aways:

 

B2B : Businesses and social media: tips & trends

Social media in a B2B environment is often summarized into these words:"no use for". Well, I think that summary isn't correct, as I see a huge benefit for businesses to connect to their suppliers & clients by using social media