How can you use your audience in your marketing plan? #crowdsourcing

Ever wonder how you can use your target audience in your marketing campaigns? This is called crowd sourcing. The article on Brandchannel.com gives some very good key take aways:

 

Key take-aways:

"Define the job clearly and then find the right partner through the web – and then turn to Twitter.

Distill your goal. According to Napkin Labs’ CEO Riley Gibson, exploratory queries work best.

Ongoing engagement is crucial.

Scale and pay as you go. The crowd is the cloud – and can be scaled and remunerated step-by-step"

Read the full article here

My take on it would be to take your time, plan in advance and don't think it will be less work than a normal campaign, on the contrary, it will mean more! Also, the idea must be unique...