How to avoid a media crisis through social media

When talking about social media, companies will always come up with the single hot question,  what if... our company is getting very bad reviews on twitter or in blogs? Well, the basics are explained in this presentation

The key-take-aways:

• Battleplan : you need a plan to start with. Ignoring what's happening out there is just foolish.
• Crisis monitoring: don't act as an ostrich and put your companies head in the sand, the world is talking about your brand and you need to follow the talks, this could also mean creating dedicated resources following the dialogues.
• Crisis response: you need to respond! But how is as important as the act on its own
• Crisis management

Presentation: