Free e-report: The visual language of Brand

"David Ansett, the founder of Truly Deeply, a creative branding agency based in Melbourne, Australia, shares his comprehensive look at trends in brand identity, logos, packaging, advertising, retail, online and more in this comprehensive 176-page report. Topics include brand visual language relating to color, as well as the 10 most critical questions you should be asking yourself about your brand’s visual language."

This report evaluates all major global brands, from Coca-Cola, to Delta Airlines etc. If you ask yourwelf why those major brands are succesful, than it all starts of course with the brand language. This report gives you an explanation of their strenghts and why certain aspects of a logo are transformed or created in a certain way.

Key chapters:

• Global Blanding
  GLOBAL BLANDING DESCRIBES THE TRADINGIN OF UNIQUE AND USUALLY MEANINGFUL SYMBOLISM FOR A SHARED AND MEANINGLESS VISUAL LANGUAGE
• Authenticity
  “AUTHENTICITY IS THE BENCHMARK AGAINST WHICH ALL BRANDS ARE NOW JUDGED,” NOTES JOHN GRANT IN THE NEW MARKETING MANIFESTO.
• Other trends:
• •  Affordable luxury
  • cult of personality
  • Urban attitude

Download here for free

Thanks to Brandchannel.com