The Data Digest: What Makes Leisure Travelers Feel Valued?

Interesting article that I found from Forrester's Reineke Reitsma. The best quote of the post:

"As Henry says, travel sellers must remember that they don't own the traveler; they earn the opportunity to serve the traveler from one purchase to the next. Fail and the traveler will consider your competitor — and price will likely provide the motivation to switch."

full article here