Social media: The next generation

"If you said social media to a marketer 18 months ago, chances are they'd have thought exclusively of social networks. No more. We're seeing social capabilities incorporated into virtually every digital experience. This has brought opportunities and dilemmas for marketers. I say dilemmas because lots of brands got online by pounding to fit a broadcast-shaped peg into an interactive-shaped hole. They developed one-way websites, banners, and search programs. Social media analytics tools are showing us that this model had many flaws.

But as more and more brands embrace social for the two-way offering it is, it's important that we keep abreast of major news in the segment."

Great article by Jim Nichols, with the following highlights:

Article Highlights:

• Sites like The Huffington Post can now socialize content using Facebook's Open Graph technology
• The new "UnFacebooks" are trying to take advantage of Facebook's stumbles, namely the privacy issues
• Blogs still offer enormous reach, often with the added benefit of expert perspective and in-depth content

read the full article here