iStrategy Berlin: Dell case by Kerry Bridge : ROI social media

Dell case presented at iStrategy.
Interview with Kerry Bridge, Global Digital Media Communications Manager, Dell Public Sector held in front of a live audience. This interview will be broadcast LIVE on www.MeettheBoss.com

key take-aways:

• complete company wants social media and seniors push marketing to involve social media
• freedom within Dell to broadcast news and this was the basis
• 100 people within Dell twittering
• 2 million revenue direct revenue through twiter (1.5 million followers)  for half an hour a day work by 1 employee!
• 1 million referrals and going later to the website and order
• In total 6.2 million $ revenue through twitter
• think at an engagement measurement (how many reactions) but think also about financials (eg. cost per member)
• listen first to your audience before engagement
• 4000 mentions about Dell every day
• your positive messages will outweigh the negative if you do a good job
• social media can have a positive and big business impact
• everybody should be a "chief listening Officer"
• ideas storm: more than 13,000 ideas (similar to starbucks)
• • top 20 ideas are kept by the dell team and actually implemented (top 20 is voted by consumers)  
• • ideas that are going to production are discussed on blog
  • this community is than also the usergroup
  • ANY COMPANY can do this
• 1.6 million active users on Dell's user forum
• problem with a lot of companies is that social media is not in their nature, however, this is why it do work for Dell
• resources for good social media info: Nevil Hobson,  Brian Solis (free e-book), Chris brogram

 

Comments

[Anthony Lee]

Hello,

iStrategy2010 conference is coming down to Singapore on December 1-2. You can qualify for a 25% discount to attend the Digital event of the year - iStrategy 2010!

Learn how top global brands are using digital media channels such as social, search and display to optimize their marketing strategies
Focus 100% of your attention on outstanding speakers, workshops and panel discussions as the event is free of sales people and vendors
Network with top executives :

Blake Chandlee, VP Emerging Markets, Facebook
Nigel Dessau, CMO, AMD
Thomas Marzano, Global Creative Director, Phillips
Kathleen Tan – Commercial Director of AirAsia
Haresh Khoobchandani – Chief Marketing Officer, Consumer & Online, Microsoft Asia Pacific

This is for a limited time only! Type in “SING25” to receive your discount.

http://singapore.istrategy2010.com/

I hope to meet you at iStrategy 2010

Cheers