Are you ready to build a mobile web presence?

Get a look inside the mobile website projects of 3 unique brands, and see how digital strategy and technology come together to achieve results.

90% and more of all digital messages are waste of time and money!

Recently I spoke at IMME Utrecht and had the chance to participate in the presentation of David Crystal, Director of Research at Crystal Semantics. He spoke about how to use semantics in advertising. Or how David expressed it... 94% of all advertising is waste of money! But his speech, which was purely focused on in-context advertising, got me thinking about the possible use of semantics, here are some ideas...

Day 3: Dela Quist and how to rape your e-mail marketing strategy

The last day of this Miami summit was all about social and permission marketing.
It hits me that the US (opt-out) market is “finally” is using the advantage of working in a 100% opt-in concept. That was exactly the link between social media and deliverability and the topics of today.

Social media are used to get the right contacts, expand the network, build relationships and get people subscribing for your opt-in list.

Or like Dela Quist so nicely said - When you buy an email list your thought is "rape & pillage" not "nurture".  During his fascination presentation Dela was talking about how to set up permission marketing in a multi-channel world.

Day 2/2: be a top chef: triggered and lifecycle campaigns

Impossible to do all the sessions in one day; since it was a duel track of B2B and B2C cases.
I mixed according to my personal interest. A small overview and key findings on some of the slots:

Must-Have triggered email marketing campaigns for every business

A very complete overview of every possible triggered email campaign you can set up.

Day 2: Flip the funnel by Joseph Jaffe

Keynote speaker Joseph Jaffe presented his new book and theory “Flip the funnel”.
Joseph is mostly known as being an expert in social media and is a famous speaker on that topic.

What is this new theory anyway?

Day 1: the Miami Marketing Sherpa Email Marketing Summit 2010 - Flint McGlaughlin

The kick-off of this Miami MarketringSherpa Email summit started with a pre-workshop hosted by MarketingExperiments. Keynote speaker was Dr. Flint McGlaughlin. I’ve met Flint 2 years ago and every single one of his courses are still an eye opener to me.  The scientific approach on email marketing effectiveness is not only efficient; it also gives you a clear view and a reference method on each email marketing approach you are setting up.

Here are some key findings on this workshop:

European e-commerce research: the we-factor

90% of European internet users go online weekly to search for information. More than 4 out of 10 consumers search for information on brands and products via comparison, expert and user review sites.

These are results of the MC DC report (Marketers & Consumers, Digital & Connected), conducted in 16 European countries.

Mobile testing by Litmus in 2010

 
Are you testing how your e-mail or web page looks like in reality? Are you sure that your e-mail renders perfectly across different platforms?

Litmus, European supplier of online testing software, is broadening their offering by adding also mobile testing as an option in 2010.

How Twitter is going mainstream by using Google

A few weeks ago, Twitter and Google announced their partnership to work together. Google will show the results of tweets also in results. Well, Google is apparently going further than thought, the US version of Google shows already the results of this partnership. What is amazing and very positive in fact, is that the results of the tweet search is being put, in the organic searches and prioritised behind news items.

What does this mean for businesses?

2010 Social Media Trends by Trendspotting

“Business will finally admit that social media ain’t some fad for kids and B-list movie stars.”
- Marta Kagan, managing director, U.S. Espresso-Brand Infiltration

Trendspotting by Pete Cashmore (CEO Mashable), Seth Godin, Dan Zarella (Hubspot), Jason Falls, Robert Scoble and many more: