The mobile shopper by Ogilvy (#mobile #retail)

The Mobile Shopper - From Armed to Charmed presentation

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Future of Retail (report) - qr codes, digital instore experience and much more

This presentation talks about the furture of Retail, what initiatives exist and can be implemented by any retail store, small and big. Get some fresh ideas:

PSFK Future Of Retail Report 2011 [Preview]

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Aligning with the Consumer Decision Journey (download)

In the ever changing world, the consumer and business man is connecting to brand in a different way. David Edelman is explaining this very clearly in this article.

Olivier Blanchard about social media and its ROI #fusionmex [BLOG]

The Fusion Marketing Experince takes place in Brussels, here are the key take-aways from Olivier Blanchard’s talks:


Social media is a lot about talking or selling. It should go beyond marketing! Keep in mind that it isn’t free or cheap.

Win fantastic prizes with the new Nokia C7 #mobile

Win plenty of amazing prizes thanks to the "indulgence" platform of the new Nokia C7. Ski holidays, a stay at the W design hotel at Barcelona and much more. Take your chance and win a treat for Valentine!

2011 trends for digital marketing, social media, mobile marketing and the internet

Small companies & social media

Small companies will start finding the way to social media. Social networks allow small companies to connect on a very cost effective way to their target audience. As their organisations are most of the time build upon trust, the match with websites like Facebook or Linkedin is far more tighter than large companies.

Value of your facebook & twitter fans [infographic] (#socialmedia, #sm, #trends,#facebook)

The most heard question you hear about social media talks about "why would we need to invest in it". Well, for those that aren't yet convinced, here is a study of Syncapse about the value of a facebook fan compared to non-fans. get convinced now...

Travel industry... trends for the future (#travel, #reizen, #travel2010)

Recently I gave a presentation at the Erasmus Hogeschool Brussels regarding the travel industry and what the future looks like for the travel & leisure brands.

Shopping Reinvented: Next Generation Apparel Retailing (#ecommerce #retail #etail)

Great presentation about the new shopper with some updates on brands reaching out to the consumers. It's all about engagement and the instore/online experience.Time to connect to your consumer!

 

E-mail marketing: Belgian benchmarks 2010 (free report)

For the second year in row, IAB Belgium organised the e-mail benchmarks. During Digital Marketing First the benchmarks were presented and here is the presentation (to get the full version, please follow instructions below):